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Schmitt Tree Service

About Schmitt Tree Service

Schmitt Tree Service is a family-owned business in Newington, CT, that combines expert tree care with premium landscaping services to enhance both residential and commercial properties. Specializing in tree removal, stump grinding, tree planting, and firewood services, they’ve earned a reputation for professionalism, reliability, and personalized attention. With a deep commitment to quality and customer satisfaction, Schmitt Tree Service ensures your trees and outdoor spaces remain healthy, safe, and beautiful for years to come.

The Challenge

With the goal of creating a modern, user-friendly website to showcase their services and improve their online visibility, the project presented three main challenges:

 

  1. Website Navigation and User Experience: Our team needed to design a website that was not only easy to navigate and visually appealing but also fully accessible to users across all devices and abilities. The site needed to effectively showcase the client’s expertise and professionalism, ensuring it left a lasting, positive impression on visitors.
  2. Showcasing Work Through Video: To effectively communicate the quality of their services, Schmitt Tree Service requested a high-quality video demonstrating their tree care work in action. This video needed to be integrated into the website to complement the overall design and functionality.
  3. Improving Local SEO: As a local service-based business, Schmitt Tree Service’s primary goal was to rank prominently in the local map pack for relevant search terms. Their initial position in local search listings was beyond 5th place, which limited their visibility and reduced their ability to reach potential customers.

The Solution

To address Schmitt Tree Service’s needs and overcome these challenges, we created and implemented a comprehensive strategy:

  1. Modern Website Design: We built the new website using a modern framework, prioritizing ease of navigation, accessibility, and a responsive design. The site structure was carefully planned to ensure intuitive navigation, with clear service pages, contact information, and a portfolio section highlighting their expertise.
  2. Video Production and Integration: Our team produced a professional-quality video that showcased Schmitt Tree Service’s work, including tree trimming, removal, and maintenance. This video was prominently featured on the homepage and integrated into the site to engage visitors and build trust in the company’s capabilities.
  3. SEO Optimization and Ongoing Content Creation: We optimized the website’s metadata, content, and structure for relevant keywords to enhance local SEO. We also implemented schema markup and localized content to improve their chances of appearing in the local search rankings. As part of our ongoing efforts, we continue to provide SEO and content creation services, helping the website stay competitive in search engine rankings.

The Result

The result was a website and SEO strategy that not only boosts Schmitt Tree Service’s online presence but also enhances its local visibility. The new website effectively highlights their expertise and services, positioning them as a trusted leader in the tree care industry.

33%

Increase in Search Impressions

200%+

Increase in Click Through Rate

1.8

Average Map Pack Ranking